For now, Africa is one of the most dynamic markets in the world for franchising.
International direct investment in this continent is estimated to be approximately 60 billion US dollars.
According to some reports, about 200 to 300 international brands are active in Africa, in addition to being well-experienced in the market for local franchise systems, from fast food, retail and hotel brands to micro-franchises, which use single-person franchise units with seed capital to support key infrastructure needs, such as mobile phone sales, farming, as well as doctors or nurse on bikes.
With the continuously increasing middle class that needs upper-class services in all sectors, we are of the belief that the franchise market can become a way of life for the African population.
Ecosystem Holdings is an active and key player in this growing and strategic sector on the African continent.