Technology and media are booming across the African continent.

Three-quarters of the African population has a mobile phone which translates to 747 million phones. Communication media and technology are now integrated into the population’s common behaviour. African markets and its people are more and more relying on engaging each other via online platforms. 

Global media has become increasingly digitalised in recent years. The digitalisation of media also presents new opportunities to think about the relationship between technology and society. 

Especially in African societies, as with other developing contexts in the global south, these technologies have sometimes been welcomed for their potential to ‘leapfrog’ traditional media.

Of particular interest for scholars of media and society has been the way African users have adopted and appropriated digital media technologies in creative ways. 

Ecosystem Holdings is a conclusive investor and participant in this growth market and believes media and technology to be a key drivers in the African continent’s development.